SCITUATE, MA (5/24/17) – Real Living Coastal Real Estate today announced Real Living Real Estate was nationally recognized as “Real Estate Agency Brand of the Year” and “Most Trusted” real estate brand in the 29th annual Harris Poll EquiTrend® study. Real Living Real Estate has received Brand of the Year honors for two consecutive years and is the only brokerage network to be recognized twice in its category.
“Receiving this award for the second year in a row is a wonderful tribute to the strength and reputation of our Real Living Real Estate brand,” said Amy Toth, Founder & CEO at Real Living Coastal Real Estate. “Our agents work consistently with diligence and care on behalf of their clients and this recognition is a testament to that unending dedication.”
The Brand of the Year study is based on consumers’ perception of brand familiarity, quality and usage consideration across more than 4,000 brands. Brands ranking highest receive the Harris Poll EquiTrend “Brand of the Year” award in their category. Real Living Real Estate’s distinction as “Most Trusted” real estate brand represents its reliability and integrity in the eyes of respondents. The study includes the opinions of more than 100,000 U.S. consumers surveyed online earlier this year.
Robert McAdams Jr., president of Real Living Real Estate, said the network’s philosophy to invite client collaboration in the real estate process may be a factor in the brand’s overall favorability and rank as the “Most Trusted” brand in real estate. “Client satisfaction is at the very foundation of the Real Living Real Estate brand,” he explained. “Our Real Living 360 Service® program, which invites clients to rate the service of their Real Living Real Estate network professionals, exists because we understand the importance of providing only the best customer experience possible.”
The brand overall received a 97% rating, tying a record high satisfaction rating for Real Living Real Estate network agents.
“The level of service Real Living Real Estate network professionals offer their clients sets them apart in the industry,” said Gino Blefari, CEO of HSF Affiliates LLC, which operates the Real Living Real Estate network. “We are thrilled their efforts have been recognized by this prestigious distinction.”
About 2017 Harris Poll EquiTrend® Study
Real Living Real Estate received the highest numerical Equity Score and the highest numerical score relating to Trust among Real Estate Agency brands included in the 2017 Harris Poll EquiTrend® Study, which is based on opinions of 102,617 U.S. consumers surveyed online between December 30, 2016 and February 21, 2017. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of News Service brands. The full Harris Poll EquiTrend Brands of the Year list can be found at www.theharrispoll.com/equitrend-rankings/2017.
About Real Living Coastal Real Estate
Real Living Coastal Real Estate is a real estate sales and marketing firm located in Scituate Harbor at 37 Front Street. Real Living Coastal Real Estate is an independently owned and operated franchisee of Real Living Real Estate LLC. Visit coastalmoves.com for more information.
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named “Real Estate Agency Brand of the Year” in the ongoing Harris Poll EquiTrend® study; and was named “Most Loved” and “Most Trusted” real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. Visit www.RealLiving.com.